How to create a Facebook Page
The popularity of Facebook continues to grow and with over 500 million active users that spend over 700 billion hours on the platform a month, it has become an undeniable force in the business world too. If your business is not capitalizing on the Facebook phenomenon, you are missing out.
The best way to get your business represented on Facebook is by creating a Facebook page. Not sure how? Don’t worry, it isn’t a technical process at all and we have set up a step-by-step guide below, with screenshots to make it even easier.
STEP 1: Create your Facebook page
Go to www.facebook.com/pages to begin
Click the “+ Create Page” button on the top right of the screen
Choose the category your business falls under:
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Entertainment
- Cause or Community
STEP 2: Fill in your company details
Once you have chosen your category, you will be required to fill in the details of your business.
Make sure you tick the box next to “I agree to Facebook Pages Terms” and then click “Get Started.”
Congratulations, you have created your Facebook page. Now let’s make it truly yours.
STEP 3: Add a photo or tattoo
It is time to personalise your page by adding an image. It can be a logo, a photo of a store or a photo of a person — whatever makes the most sense for your business. Some people create custom graphics or tattoos specially for their Facebook page. The image below is a custom Facebook tattoo.
It is advisable to utilise as much of the space provided by Facebook to represent your brand. The maximum dimensions allowed are 180px X 540px and the file size must be smaller than 4mb.
Just bear in mind that your image will always be cropped to a square for use around Facebook, make sure that your design can account for this.
STEP 4: Get your first “likes”
The easiest way to get your first page “likes” is to suggest your new page to your friends. Click on the link on the right of your page.
Now click on the friends you would like to suggest your new page to. Once you have selected the friends you want, just click “submit” and those friends will all receive your page recommendation.
STEP 5: Add Content
Now it is time to start writing content.
When it comes to status updates, you can choose to share the post with everyone or customise it to a specific area or language. This comes in handy if your business operates in a number of different areas.
If you want to post a link to an article or website don’t just type it into your status as you won’t get the full benefit of the link.
Rather click on link and paste the URL in the space provided.
This will pull in a thumbnail as well as the page heading and give you a much better post.
STEP 6: Insight Tools
Facebook Insights is a wonderful tool that can help you run your Facebook page effectively. It can help you determine when to post and what kind of content does well based on the feedback you get from your users. Measuring the success of social media quite a complicated task. But any way you look at it, activity on your Facebook page is always good news, and you can keep tabs on all activity by clicking “Facebook Insights” on the right sidebar, just above the suggest to friends link.
So that is it, now you have your Facebook page. Did this help you? Let us know by commenting below.
Happy Creating :0)
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Thank you so much, just love what you have done! I knew I had chosen the right team for my design and website thank you to you all.
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